Across the world, there are more than 2.7 billion smartphone uses. Therefore, it isn't surprising that we have a thriving mobile app industry. Smartphone penetration and app usage are continuing to grow at a steady pace, with no signs of slowing down anytime in the near future. In addition to this, there are 1.35 billion users of tablets across the world. Over the last six years, the number of users has doubled. If you take a moment during the day to look up from your smartphone, you will no doubt notice that everyone else is also glued to their mobile devices. According to studies, the average American checks his or her phone every 12 minutes, with 10% of individuals checking their phones every four minutes. Our phones are used in our cars, as we are eating, on the street, at home, and at work. You may be reading this article right now from your mobile device. What does everyone do on their phones and mobile devices? Around 90% of the time is spent using apps. For anyone who is planning to develop an app themselves or through a mobile app development agency, or perhaps owns one, this is very encouraging news. However, to succeed in this area, tow things must occur: Your app needs to be downloaded by users. Your app needs to be used by users. Important Mobile App Statistics By 2020 it is expected that mobile apps will be generating revenues of $189 billion There are 2.2 million apps that can be downloaded from the Apple App Store The Google Play Store has 2.8 million apps that can be downloaded 21% of Millennials open apps more than 50 times a day 49% of individuals open apps more than 11 times a day Mobile apps account for 57% of digital media usage The average owner of a smartphone uses 30 apps every month Paid vs free downloads As you are planning to create a mobile app, determining your monetisation strategy is one of the very first things you must do. After all, you are building an app to earn money. You might have considered charging money to download your app. But if you require people to pay for your app will they download it? Actually, free apps account for 98% of worldwide app revenue. Only a small percentage of individuals are willing to pay to download apps. Of course, that doesn't mean you should automatically reject the idea of introducing a paid app. Both strategies have benefits to them, depending on the kind of app you develop. If you initially charge for downloads, your app will be downloaded by fewer mobile uses. That is due to the fact that most individuals are accustomed to being able to download apps for free. Check out your mobile device. How many apps are on it that you paid to have installed? If you have any, you are definitely in the minority. However, those people who do download paid apps are a lot more likely to engage with the app. They won't spend money on an app and then not use it. Conclusion Mobile apps have increasingly become an important aspect of our daily lives. The mobile app industry will continue to have a successful year in 2020. Although mobile penetration and usage are at their all-time high, each piece of data we have analysed is still showing an upward trend. For anyone planning to build a mobile app or has one already, this is very encouraging. However, you cannot simply develop and manage your app without staying current on the latest trends and research. Use this reference guide to help you better understand the current mobile app industry from the perspective of download and usage of apps. If 2020 is your year to develop an app, then sign up with BuildFire to get started. We provide you with a platform that is easy to use so you can simultaneously create Android and iOS apps, without needing to writing any code at all.